Top 5 Beauty Retail Apps in Norway Q4 2023: Performance Insights

In the fourth quarter of 2023, the top 5 beauty retail apps in Norway exhibited varying performance trends across downloads, revenue, and weekly active users. Here’s a detailed look at each app's performance based on Sensor Tower data.

OnSkin - AI Product Scanner from AIBY showed a significant increase in both revenue and downloads throughout the quarter. Weekly revenue rose steadily, starting from approximately $250 in late September and peaking at about $742 in the final week of December. Downloads followed a similar upward trajectory, beginning at 369 in late September and reaching 2972 by the end of December. Weekly active users also saw a consistent increase, growing from 2642 to 6029 over the same period.

CHARLOTTE TILBURY experienced fluctuating download numbers, starting at 913 downloads in late September, dropping mid-quarter, and then rising again to 415 downloads in the last week of December. Weekly active users displayed a gradual decline from 2062 to 1497 over the quarter.

BEAUTY BAY had modest download numbers, with a peak of 81 in mid-November and a low of 2 in mid-October. The active user base remained relatively stable, starting at 275 and ending at 309 by the end of December.

Lush Fresh Handmade Cosmetics saw minimal download activity, with a peak of 28 downloads in early November. Weekly active users were recorded only for two weeks in November, starting at 10 and rising to 43.

Nykaa – Makeup/Beauty Shopping had low download numbers, peaking at 34 in late September and fluctuating throughout the quarter. Weekly active users remained steady, starting at 198 and ending at 181.

For more detailed insights and data, visit Sensor Tower.